Domestic violence systems change work
Domestic violence systems change work
KEY OUTCOMES
Actionable system map
LetsEndDV.orgeducational site + message testing tool
Let's End DV: top 20% podcast Oct '23
Journalist Playbook: a resource to improve coverage
Refined research skills for sensitive topics and users

“The systems map is a masterpiece... You need to find ways to keep using it. It's a huge contribution. No one does systems maps well."
3rd Party Consultant for Blue Shield Foundation of CA
MY ROLE
• Research Lead, Strategy
COLLABORATORS
• UX Director/PM
METHODOLOGIES
• Secondary Research
• Structured interviews
• Affinity mapping → insights &
opportunities
• System mapping workshops
Our client had a bold goal: create a systems map of the perceptions and realities around domestic violence in California, in order to shift that system for the better.
Through interviews and workshops with 20+ experts in domestic violence, we built a an approachable systems map that captures the status quo, and identifies key points where intervention could promote positive change. This work formed the bedrock for 3 years (and counting) of systems intervention work.
Actionable system map
LetsEndDV.orgeducational site + message testing tool
Let's End DV: top 20% podcast Oct '23
Journalist Playbook: a resource to improve coverage
Refined research skills for sensitive topics and users

“The systems map is a masterpiece... You need to find ways to keep using it. It's a huge contribution. No one does systems maps well."
3rd Party Consultant for Blue Shield Foundation of CA
MY ROLE
• Research Lead, Strategy
COLLABORATORS
• UX Director/PM
METHODOLOGIES
• Secondary Research
• Structured interviews
• Affinity mapping → insights &
opportunities
• System mapping workshops
Our client had a bold goal: create a systems map of the perceptions and realities around domestic violence in California, in order to shift that system for the better.
Through interviews and workshops with 20+ experts in domestic violence, we built a an approachable systems map that captures the status quo, and identifies key points where intervention could promote positive change. This work formed the bedrock for 3 years (and counting) of systems intervention work.
Actionable system map
LetsEndDV.org educational site + message testing tool
Let's End DV: top 20% podcast Oct '23
Journalist Playbook: a resource to improve coverage
Refined research skills for sensitive topics and users

“The systems map is a masterpiece... You need to find ways to keep using it. It's a huge contribution. No one does systems maps well."
Our client, Blue Shield of California Foundation, had a bold goal: create a systems map of the perceptions and realities around domestic violence in California, in order to shift that system for the better.
Through interviews and workshops with 20+ experts in domestic violence, we built an approachable systems map that captures the status quo, and identifies key points where intervention could promote positive change. This work formed the bedrock for 3 years (and counting) of systems intervention work.
MY ROLE
• Research Lead, Strategy
COLLABORATORS
• UX Director/PM
METHODOLOGIES
• Secondary Research
• Structured interviews
• Affinity mapping → insights &
opportunities
• System mapping workshops
Domestic violence systems change work
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Actionable system map

"The systems map is a masterpiece... You need to find ways to keep using it. It's a huge contribution. No one does systems maps well."
3rd Party Consultant for Blue Shield Foundation of CA

Our client had a bold goal: create a systems map of the perceptions and realities around domestic violence in California, in order to shift that system for the better.
Through interviews and workshops with 20+ experts in domestic violence, we built an approachable systems map that captures the status quo, and identifies key points where intervention could promote positive change. This work formed the bedrock for 3 years (and counting) of systems intervention work.
MY ROLE
• Research Lead, Strategy
COLLABORATORS
• UX Director/PM
METHODOLOGIES
• Secondary Research
• Structured interviews
• Affinity mapping → insights &
opportunities
• System mapping workshops
1
2
3
4
5
Actionable system map

"The systems map is a masterpiece... You need to find ways to keep using it. It's a huge contribution. No one does systems maps well."
3rd Party Consultant for Blue Shield Foundation of CA

Our client had a bold goal: create a systems map of the perceptions and realities around domestic violence in California, in order to shift that system for the better.
Through interviews and workshops with 20+ experts in domestic violence, we built an approachable systems map that captures the status quo, and identifies key points where intervention could promote positive change. This work formed the bedrock for 3 years (and counting) of systems intervention work.
MY ROLE
• Research Lead, Strategy
COLLABORATORS
• UX Director/PM
METHODOLOGIES
• Secondary Research
• Structured interviews
• Affinity mapping → insights &
opportunities
• System mapping workshops
KEY OUTCOMES